What I’ve Learned from Watching Photographers Sell Mini-Sessions (Without Being One Myself)

Okay, real talk: I’m not a photographer—but I am your unofficial business partner.

I run a photography studio in Savannah and rent it out to dozens of photographers every month. So while I’ve never edited a RAW file, I’ve had a front-row seat to the behind-the-scenes of mini-session launches that sell out—and the ones that sadly don’t.

I’ve seen photographers pour time into planning the perfect setup, only to struggle to fill spots… and I’ve also seen photographers book out in 4 hours with a super simple setup and a well-structured offer.

Here’s what works: being specific about who your mini-session is for, creating a sense of urgency (hello, limited spots!), and actually warming up your audience instead of dropping a flyer and hoping for the best.

The photographers who sell out over and over again are the ones who treat their minis like a launch, not a gamble. 

That’s why I put together a super straightforward mini-course (on sale for just $14—down from $67!) that shows you how to build buzz, create an offer that books, and promote it like a pro, even if you’re not into sales.

If you’ve been searching “how to sell more mini sessions” or “why aren’t my photo minis booking,” this is the roadmap you’ve been missing. Check it out here.